Lori Senecal will exit CP+B at the end of the year. The global chief executive officer of CP+B has served the company for one and a half years. She has announced that she will step down when her contract expires at the end of 2017. Lori joined the agency in March 2015. Notably, MDC Partners owns CP+B. More details can be found on Salary.
The executive leader joined the company from MDC Partners to fill the new position that was created specifically for her. Her tenure at the company was characterized by enhanced growth and profitability margins. The company widened its global operations, thus augmenting its bottom-line. When the new position was created, the former CEO of CP+B became the second-in-command in the corporation. It is not clear whether this position shall be retained after her exit. She recently spoke at the 3% conference that can be found on YouTube.
Speaking during the announcement of Lori’s future career at the company, Chuck Porter noted that the executive leader had demonstrated that she was the ideal candidate to turn around CP+B into a new global agency. Her leadership focused on ensuring that the company adopts flexibility and nimbleness to enable it to capture a larger market share. Porter is the co-founder and chairman of CP+B.
Senecal’s success at CP+B was unrivaled. One of her major accomplishments was getting into a contract with the American Airlines in October 2015. The inclusion of the airline in the company’s client list meant an end to a 25-year-old business relation between American Airlines and TM Advertising, the company that handled the airline’s marketing needs.
Porter noted that Lori had helped the company to set the right business structure. The two entrepreneurs are now working together to develop the next-generation of leaders, who will take over after Lori steps down. He noted that the process is delicate and needs loads of thoughtful and careful decisions. In addition, Porter referred to the executive leader as a good friend and partner.
About Lori Senecal
Lori Senecal is an American executive leader based in the New York City. Over the years, she has provided transformative leadership at CP+B and MDC Partners Network. Lori is an alumnus of McGill University where she pursued her bachelor of commerce degree. Previously, she worked for Kirshenbaum Bond Senecal + Partners as president and chairperson of the board.
In addition, Lori has worked for other companies, including KBS, McCann Erickson and McCann Worldgroup. One of her achievements at KBS was enhancing the company’s productivity. To this end, she increased the number of employees from 250 to 800. Lori is a recipient of the Quantum Leap Award. She also helped CP+B to be named “Creativity Innovators of the Year.” Visit LinkedIn to know more.
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