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Posted by Geeker on

Will Luiz Carlos Trabuco Be Appointed The Next Chairman Of Bradesco?

Who is Luiz Carlos Trabuco and why does he attract a lot of interest in the Brazil’s banking industry? Well, Luiz Carlos Trabuco is an accomplished executive who is the chief executive officer (CEO) of the second largest bank in Brazil, Bradesco. He became the CEO of the company in 2009. Surprisingly, over his career spanning over 48 years, Luiz Carlos Trabuco has worked for one organization: Bradesco.

Before he took over as the overall head of Bradesco, Luiz Carlos Trabuco was in charge of Bradesco Seguros; an insurance firm owned by Bradesco. As the president of Bradesco Seguros, he was tasked with managing eight companies including Capitalização, Bradesco Saúde, and Bradesco Vida e Previdência among others. Luiz Carlos Trabuco’s exceptional performance at Bradesco Seguros is still a subject of discussion to date. The executive managed to steer the insurance firm to realize a twofold growth. As if that was inadequate, he established structures that saw the firm’s revenues channeled to its parent company increase by 10 percent, up from 25 percent.

Pundits speculate that Luiz Carlos Trabuco’s performance at Bradesco Seguros informed his appointment as the CEO of Bradesco. He took over the company when Banco Itaú and Unibanco had just merged to create Itaú Unibanco. The resultant Itaú Unibanco emerged as the largest private bank in Brazil consequently pushing Bradesco to the second place.

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Many people asked themselves the question, “Will Luiz Carlos Trabuco work round the clock to push Bradesco to the first place?” The truth is the CEO of Bradesco is a shrewd market analyst, and he realized at that time that Bradesco needed to carve a niche for itself as the leading bank in Brazil in terms of quality service delivery to clients in all the municipalities that the bank operates. He firmly stated that the run to the first place was not his or Bradesco’s agenda.

Contrary to the expectations of many Luiz Carlos Trabuco went ahead to improve Bradesco in different ways. He initiated the creation Unibrad Corporate University to challenge leaders and the company’s employees to reach the apex of their personal performance as well as aspire to achieve Bradesco’s goals. He also saw it fit to re-energize the company’s leadership by bringing in professionals from other banks or related institutions.

Fast-forward six years later after he became the CEO, Luiz Carlos Trabuco announced that with the approval of Lázaro Brandão, Chairman of the Board, Bradesco would acquire the Brazilian branch of HSBC for $5.2 billion. The largest transaction in Brazil in 2015. The one-time acquisition, according to Luiz Carlos Trabuco, was equivalent to six years of organic growth. Definitely, it was not Luiz Carlos Trabuco’s intention to ignite competition with Itaú Unibanco. But in case of a smooth acquisition, Banco de Deus bank in Osasco would be ahead of Itaú Unibanco in three areas: branch network, number of active accounts, and overall investment funds. However, Itaú Unibanco would maintain the lead in three other areas: assets, deposits from account holders, and loans advanced to borrowers. Although Itaú Unibanco would keep the edge in the mentioned areas, Luiz Carlos Trabuco’s led Bradesco would be close to it.

Luiz Carlos Trabuco’s style of leadership is unique and has been widely recognized for it. Last year, he was named by Forbes one of the “Best CEOs in Brazil.” His role of overseeing the largest transaction in Brazil in 2015 earned him the title of the “Entrepreneur of the Year” in the finance category. He is also the winner of the Don Quixote Trophy among other several titles. Many people see Luiz Carlos Trabuco as a capable leader to replace Lázaro Brandão when he retires.

Posted by Geeker on

Brown Agency Represents Clients Through Runways

In fashion, it is all about marketing the brand. It is all coupled with brand personalization. In order to sell a brand in fashion industry, an individual must invest in proper marketing. A modeling agency is the best strategy here. Models get to walk down the runway wearing the particular brand. Well, as the industry of fashion continues to expand, most agencies are coming up. If you are faced with the challenge of choosing the right agency to handle the brand, consider conducting research on the available agencies in your geographical area. For those who reside in Austin, Texas, Brown Agency is a leading talent developer.


Profile of Brown Agency


Brown was initiated by Justin Brown, a role model who started modeling as a teenager. What he started as a student has now flourished into a beneficial business. Brown develops young, talented individuals into mature, service deliverers. The full-service based modeling agency was established in 2015 and has been working with international brands. Initially known as Wilhelmina, Brown has grown raw talent into what most amateurs would want to be. As an industry leader, the agency has been handling projects on runways, commercial modeling and print works. Aside from that, the leaders have worked hard to create a trusted platform that can represent clients.


Branding done by Brown Agency


Branding is the key representation of a product. At Brown Agency, models have stellar reputation that continues to sell client’s brands. Brown Agency has established proper working relationships with Lorea’l, Toyota, Dell and Louis Vuitton among others. The agency has always exceeded client’s expectations by working extremely hard to achieve appropriate representation. Being a brand ambassador, Brown Agency carries the names of many brands with dignity and integrity.


Leadership in Brown Agency


As a leader, Justin Brown carries the mantle for Brown Agency. He has vast experience in modeling. When he was in college, he worked for skinny jeans. He perfected walks on the runway and coached several students. Presently, he leads by coaching the trainers and making decisions based on the desires of clients. Justin Brown understands the importance of being a good leader for brand ambassadors. The service agency continues to establish friendly client rapport, thanks to Justin.


Services offered by Brown Agency


Brown Agency has featured models in many shows. Some of the shows include New York Fashion Week, Austin Fashion Week, Miami Swim Week and Dallas Fashion Week. In all these events, Justin Brown makes sure that models are groomed to meet client’s expectations. He is always available to offer top notch skills on how to represent a client. Brown Agency is an unmatched brand ambassador in many ways. For representation, all a client needs to do is explain by using portfolios what is needed. You can follow their Instagram page.