Lori Senecal is the chief executive officer of Global at the Bogusky and Crispin. She believes that her current prosperity got profoundly influenced by her early life. Being younger than her siblings Lori believes that the success of her siblings inspired her to achieve higher goals in her career and her life too. Although one may think that it was easy for her to fulfills her dreams, she underwent many challenges in her life.
Just after completing her undergraduate studies in Sales and Marketing, Senecal joined the world of the employment. In this sector, she would turn everything that came across her to be a success. Being talented with leading organizations and companies in a better way, Lori ensured that she would leave a film in a better state than she found it. According to Fast Company, Senecal’s commitment to bringing the best in companies and people has made her famous among the employers who would want to be the leader of their organizations.
Through her motivational skills, Lori launched the TAG Ideation in 2003; a marketing unit that is composed of young people. She is also well vast with knowledge in multinational account skills with considerable experience in data analytics. Some of the world’s famous companies that Lori have worked with include the Nestle, Weight Watcher’s, InBev, Molson, Applebee’s Staples, Xbox among many others. Lori Senecal has also worked as the Global Accountant Director in the Coca-Cola Company. From 2005 to 2008, Lori worked as the chief marketing officer of DDB Worldwide Communication Group Inc.
Since she is a market, this year, Lori gave her insights concerning the new trends in digital marketing. According to her, this year’s marketing trend will shift to creating videos and images that get distinguished in a crowded marketing platform. She believes that consumers will overlook the ordinary ads and focus on the unique ones. Some of the trends that digital marketing should focus on are using real people, targeting at the heart of the consumers, use of robust colors, getting rid of any irritation on the consumers, optimizing primarily for mobile, creating ads that delight and surprises the consumers and the use of influential ladies. View Lori’s profile on linkedin.com.