Bernardo Chua is a seasoned entrepreneur who has clearly demonstrated that one does not necessarily have to originate from a first-world country in order to be able to penetrate the global scene and become successful in doing so.
PR News Wire revealed to us that although he was born in the Philippines and got accustomed to the culture and traditions prevailing within the archipelago, Bernardo Chua was highly familiar as well with the medicinal plants that were made use of in the past by the doctors in China, the country where their lineage began.
Among all the exotic floras that he had been taught about, however, Chua had garnered a lot of financial advantages from Ganoderma lucidum, the double-walled type of shiny mushroom that grows on the bodies of trees, living or not, and can mostly be located in regions that are famous for their tropical climate.
Because of this genus, Bernardo Chua had the chance to develop his entrepreneurial skills and later on build a company of his own. Learn more about Brian Torchin: http://www.slideshare.net/BernardoChua
Gano Excel is an institution created Leow Soon Seng, the man who Bernardo sees as his guru, that focuses on generating products out of Ganoderma. Since he knew about the curative properties that the plant possesses, Chua worked closely with Leow so that he could open a branch of the brand in the Philippines.
After its establishment in the said country in 1999, he continued to offer his assistance for its expansion in North America.
By 2003, he became the Gano Excel USA’s President.
When Bernado Chua retired from the previous company, he constructed OrGano Gold, a brand that produces coffee blend from Ganoderma, in 2008. It only took him several years before the brand was recognized in over 35 locations across the globe.
The level of work that he dedicated to this earned OrGano the 55th spot in the Direct Selling News Top 100 in 2013.
His Business Model
Bernardo Chua prefers to do direct sales for any business model he develops. According to him, this has helped him during his early days to improve the company within the Philippines, and it still is working up to this day.