Talk Fusion has been an industry juggernaut within the video marketing and communication solutions crowd for a long time. In fact, you could almost credit Talk Fusion with bringing the field to life. The company was established by CEO Bob Reina back in 2007. Reina had properly forecast the notion that video marketing would become absolutely imperative over the following years. Nowadays a company cannot succeed without some level of digital, video marketing on their side. Let’s take a closer look at how Bob Reina came to start such an illustrious company in order to illuminate his path for other potential entrepreneurs. Learn more: http://www.prnewswire.com/news-releases/bob-reina-talk-fusion-ceo-returns-as-guest-author-to-martech-advisor-300411047.html
Bob Reina’s Early Mission
Talk Fusion was all about opportunity for both Bob Reina and his potential customers. Reina had been working as a police officer when he first met the concept of network marketing. While the idea didn’t take hold immediately he definitely felt inspired by the idea of taking control of his finances, becoming his own boss, and innovating without having a timesheet co keep track of. In short, Reina saw that there was potential to control his financial destiny and he wanted to make sure that he followed it.
Reina would eventually come up with the idea for Talk Fusion’s first program, Video Email, when he realized that a program like that wasn’t in existence. Reina created his first concept out of personal need and that would be the kind of thing necessary to create passion and drive for the company as a whole. By the time that Reina was ready to launch Talk Fusion in 2007, he was passionate about his products and everyone was already beginning to know about them.
Of course, Talk Fusion wasn’t a game-changer over night. In order for a company like Talk Fusion to succeed in the long run there is a definite need to constantly be pushing. Reina says, “Once I’ve seen the potential of a product or an opportunity, there’s not much that can deter me.” Reina’s used this dogged motivation to great success as Talk Fusion celebrated one of their best years ever back in 2016.