How NewsWatch Helped SteelSeries Conquer The Global Market
In Fall 2013, NewsWatch and SteelSeries worked together to help SteelSeries promote their brand and products. NewsWatch produced two separate video projects about SteelSeries that helped SteelSeries’ own marketing efforts immensely.
Tori Pugliese, SteelSeries’ marketing and PR contact, had nothing but good things to say about the experience. “It was an excellent experience,” she said. “The team has been great.” She was most impressed with how easy it was for her team to communicate with NewsWatch and how NewsWatch was able to deliver videos that were easy for consumers to understand. “The collaboration was easy… the quality of the video was great.” She also went on to explain how SteelSeries was able to repurpose NewsWatch content in their own marketing campaigns, especially on social media.
While these videos were about Steelseries, NewsWatch was responsible for scripting, producing, editing, and distributing the videos. They were broadcast on major US cable channels and distributed on the internet via social media and online networks. SteelSeries was extremely pleased with the result of the project. “We saw awesome distribution,” said Pugliese. “The quality of the video was great!”
NewsWatch is a United States television news magazine that covers a wide variety of topics, including celebrity interviews, news, app and electronic reviews, and sponsored content. NewsWatch carefully chooses the companies it works with in order to produce quality content that educates, entertains, and promotes their partners. In addition to the Danish electronics brand SteelSeries, NewsWatch has worked with many global brands, including Casio, D-Link, and Sony. It airs on AMC and ION Network.
NewsWatch also maintains a growing social media presence. It’s had more than 4 million views on its YouTube channel in less than 5 years and interacts with consumers on Twitter, google+, Instagram, Facebook and more. While the TV stations that carry NewsWatch broadcast to more than 90 million households, social media allows NewsWatch to share its content worldwide.